Anything You Want Summary

Anything You Want Summary Brief Summary

Derek Sivers shares entrepreneurial lessons from founding CD Baby, emphasizing the importance of personal philosophy, innovation, and simplicity while valuing purpose over profit.

Main Lessons

  1. Follow your personal philosophy rather than imitating others to avoid regrets.
  2. Simplicity and honesty in business can lead to success.
  3. Focus on helping people today rather than having a grand vision.
  4. Small touches delight customers and create word-of-mouth marketing.
  5. Constant innovation and improvement trump repeating ineffective methods.
  6. Treat lack of funding as an opportunity for creative solutions.
  7. Build a business on many small clients to spread risk.
  8. Delegate effectively to avoid becoming indispensable.
  9. Share not only answers but the philosophy behind them for better teamwork.
  10. Embrace fun and humor in customer interactions to stand out.
  11. Be prepared for growth by optimizing processes.
  12. Trust and verify delegated work to maintain quality.
  13. Choose a business goal aligned with personal happiness and values.
  14. Prioritize the care of customers over self-interest.
  15. Give back or share success if money isn’t your driving force.

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