Hooked explores the process of building habit-forming products using the hook model—trigger, action, variable reward, and investment—transforming consumer behavior into automatic habits.
Main Lessons
- Understand the hook cycle: trigger, action, variable reward, investment.
- Use external triggers that evolve into internal triggers for forming habits.
- Streamline actions, making them simple and instinctual for users.
- Incorporate variable rewards to maintain user interest and engagement.
- Leverage user investments to increase their attachment to the product.
- Apply the IKEA effect: users value what they help create.
- Habit-forming products don’t have to solve major pain points.
- Mastering the hook model can make products a part of daily life.
- Investors seek products with potential for sustained user engagement.
- Variable rewards differentiate from simple feedback loops, creating intrigue.
- Successful products build habits without users consciously realizing.
- Companies like Facebook and Twitter exemplify mastery of the hook model.
- Effective triggers seamlessly transition users from action to reward.
- User contributions generate ongoing engagement, creating future triggers.
- Question how you can ethically harness the hook model’s power.
