Writing That Works Summary

Writing That Works Summary Brief Summary

Writing That Works is a guide to effective business communication, emphasizing clarity, simplicity, and reader engagement across various writing contexts like emails, presentations, and reports.

Main Lessons

  1. Simplified writing keeps readers engaged without losing meaning.
  2. Use short paragraphs, sentences, and words for clarity.
  3. Avoid jargon and unnecessary technical language.
  4. Master email communication with catchy subject lines and concise messages.
  5. Craft clear, engaging presentations with simple structures.
  6. Effective business plans and reports motivate action with clear goals.
  7. Persuasive recommendations should start with a compelling reason.
  8. Direct-mail marketing can boost sales with emotional appeals.
  9. A winning job application highlights skills and achievements clearly.
  10. Editing for clarity and using formatting improves readability.
  11. Cutting excess words adds energy to writing.
  12. Use specifics over exaggerations for credibility.
  13. Revise, edit, and format to leave a lasting impact.
  14. Reader engagement is key in business writing.

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